From vision to visibility:
web design, marketing and e-commerce solutions for a stronger online presence.
Figma
WordPress
WordPress
Google Ads
Lovable AI
Supabase
A professional website is often the first essential step in building an effective and credible online presence. However, structure, usability, performance and accessibility all play a decisive role in the final result. The websites I create are fully custom-built, designed from scratch and developed without pre-made templates, so every project feels unique and aligned with the brand identity.
The technology stack is based on WordPress and Elementor, a combination that allows modern, fast and easy-to-manage layouts that can grow over time. Each project is developed in line with WCAG guidelines, focusing on accessibility, clear structure and a smooth user experience across all devices.
BENEFITS FOR YOUR BUSINESS
A well-crafted, accessible and tailor-made website immediately communicates seriousness and professionalism, strengthens your brand and guides visitors naturally through the browsing experience, turning attention into real enquiries.
Launching an online store is a strategic way to grow your business, reach new customers and build an additional sales channel.
For projects that need a fast setup and simplified management, I work with Shopify. It is ideal for clean, scalable and easy-to-maintain online stores.
When maximum design freedom and deep integration with the main website are required, the e-commerce setup can be built with WooCommerce on WordPress, creating a fully custom online store aligned with your brand goals.
Landing pages are designed to do one thing very well: turn visitors into leads or customers. Each page is built around a clear goal and a specific action, such as a contact request, quote enquiry, booking or product purchase.
They are optimised for speed, mobile experience and paid traffic from Google Ads and Meta Ads. Automated workflows with tools such as Make.com can also be connected, so every lead is captured, organised and delivered clearly to your CRM or inbox.
Google Ads is one of the fastest ways to place your offer in front of people who are already searching for it. Campaigns are structured around clear goals such as leads, calls, sales or local visibility, with targeted ad groups, focused keywords and copy aligned with your landing pages.
Search, Display and remarketing campaigns are monitored and optimised regularly using Google Ads and Google Analytics, so your budget is used with control, transparency and measurable direction. A clean tracking setup is essential to understand which campaigns generate enquiries, which pages convert and where performance can be improved.
I set up conversion tracking, Google Tag Manager, Google Analytics and important events such as form submissions, calls or purchases.
Google Consent Mode v2 is used to connect tracking with the user’s cookie consent choice. This allows Google tags to adapt their behaviour depending on whether analytics or marketing cookies are accepted.
This setup helps measure campaign performance more responsibly, improves data quality and supports privacy-conscious marketing in line with European consent requirements.
Meta Ads help your brand reach people based on interests, behaviour and demographics across Facebook and Instagram.
Campaigns are built around clear objectives such as visibility, traffic, leads or sales, with creatives and copy tailored to your brand and aligned with your landing pages.
Using Meta Business Suite and Instagram for Business, campaigns are tested and optimised over time, so budget is focused on audiences and formats that actually perform.
Your ad spend is managed transparently inside your own account, giving you full visibility, control and ownership of your results.
A solid SEO strategy makes it easier for the right people to find your website exactly when they are searching for your services. The focus is on clear site architecture, relevant keywords, high-quality content and technical optimisation that matches real search intent.
Particular attention is given to semantic structure, correct use of H1, H2 and H3 headings, readable paragraphs, internal links, structured content and strong service descriptions.
Beyond traditional SEO, I also consider GEO, short for Generative Engine Optimization. This prepares your content for AI-driven search, answer engines and conversational search results. FAQs, clear explanations, topical relevance and well-structured answers help search engines and AI systems better understand your expertise, services and brand value.
Technical checks, on-page optimisation and content improvements are planned using tools such as Google Search Console, helping your pages gain stronger visibility, better rankings and more qualified organic traffic.






Every project starts with analysis, UX research, and visual design to shape a clear direction and a strong brand presence. The right technology is then selected to fit the project. All websites are fully responsive, built on strong and reliable servers for consistent performance.
Each project follows local regulations, including accessibility and cookie compliance, with SEO always integrated from the start. Support continues even after launch, because a project never truly ends at go-live.
Some of my latest client testimonials, sharing their experience and real results from design, landing pages, marketing campaigns and more. From first idea to launch, with clear communication and solid support throughout.
A few useful answers before we start working together.
